Solar Digital Projects

Brand Design - Digital Agency

Created vibrant brand identity for Solar Digital Projects with a playful wordmark, organic patterns & bold colours balancing fun with professionalism.

Brisbane, Queensland, Australia

Key Requirements

Solar Digital Projects approached me needing a brand identity that would reflect their vibrant, inclusive approach to digital services. As a company focused on creating meaningful digital experiences for their diverse clientele, they needed a visual identity that communicated their playful yet professional personality. Their previous branding lacked cohesion and failed to capture the energetic, approachable essence they wanted to convey to potential clients.

Challenges

The challenge was to develop a comprehensive brand identity system that would stand out in the digital agency space while maintaining flexibility across various applications—from their website and social media to client presentations and marketing materials.

Brand personality

The brand personality is fun, exciting, playful, inclusive, organic, happy, and colourful. These attributes needed to be woven throughout all visual elements to create a cohesive brand experience that immediately communicates Solar's approachable yet professional nature.

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fun, exciting, playful, inclusive, organic, happy, colourful.

Brand Inclusions

Primary logo, secondary logo, brand mark, colour palette, tints, brand pattern, typography, typography usage, logo colour usage and keywords

Brand approach

I developed a brand identity system that uses vibrant colours, playful typography, and organic shapes to convey Solar's energetic personality. The design approach balanced professionalism with approachability by:

Creating a distinctive, playful word-mark with letterforms in different colours
Developing a flexible, multi-color organic pattern that could be used as a brand element
Establishing a bright, diverse color palette that supports inclusivity
Selecting typography that feels modern and friendly while remaining highly readable
Designing a comprehensive system that provides flexibility while maintaining brand consistency

Process

Step 1: Questionnaire

Step 2: Creative Direction and Moodboarding

Step 3: Brand Presentation

Step 4: Brand Style Guidelines

Step 5: Handover

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FAQs

Brand Design FAQs

How long does a complete brand design project typically take?

Most brand identity projects take between 3-6 weeks from start to finish, depending on the complexity and client response times. This timeline ensures we can thoroughly explore creative directions while maintaining momentum throughout the process. For businesses with tight deadlines, we can discuss expedited options during our initial consultation.

What makes your brand design approach different from other designers?

My approach combines strategic thinking with creative execution—I don't just create pretty visuals, but develop brand systems that solve business problems. I limit my client roster to ensure personal attention to each project, and my background in both design and business gives me a unique perspective on creating brands that are not only visually compelling but strategically sound.

What is the investment for professional brand design services?

Brand design packages typically range from $3,500 for a brand refresh to $12,000+ for a comprehensive brand experience package, with most clients investing around $6,500 for a complete brand identity solution.

How involved do I need to be in the brand design process?

While I handle all the creative heavy lifting, your input at key stages is essential for a successful outcome. Most clients spend about 3-5 hours total on providing initial information, reviewing concepts, and giving feedback. I've designed my process to respect your time while ensuring your brand truly represents your business vision.

Do you work with clients outside of Brisbane?

Absolutely! While I love working with Brisbane businesses in person, I collaborate with clients throughout Australia using video calls and digital collaboration tools. My remote process is just as thorough and personal as my local one, with the same attention to detail and communication that ensures exceptional results.

What happens after my brand design project is complete?

After handover, you'll receive all the necessary files in various formats for both digital and print applications. I provide a 30-day support period to answer any questions as you implement your new brand. Many clients choose to continue our relationship through additional design services or by moving on to website development projects.

How do I know if we're a good fit to work together on my brand?

The best way to determine if we're a good match is through an initial consultation where we can discuss your business goals, project needs, and timeline. I work best with businesses who value design as an investment rather than an expense, and who are ready to collaborate on creating a meaningful brand. Ready to explore the possibilities? Get a Quote today.

Elevate Your Brand

Looking for a sophisticated brand identity that balances professionalism with approachability? Let's create a visual story that captures your unique aesthetic expertise and resonates with your ideal clients.

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