Brand design - Made-to-Measure Retail

Created vibrant brand identity for Mills and Makers with a playful aesthetic. Developed comprehensive branding materials with professionalism.

Brisbane, Australia

Key Requirements

Create a complete brand identity system and ensure brand flexibility across various applications.

Challenges

The challenge was to develop a brand identity for Mills and Makers that would stand out in the design services arena while establishing professionalism and trust. We needed to balance fun and serious, being appealing to client expectations and marketing materials.

Brand personality

Fun, exciting, playful, inclusive, organic, happy, colourful. The brand personality is characterised by a fresh and modern approach that uses vibrant colours, playful typography, and organic visuals to create a welcoming and professional service.

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Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality
Design, Made-to-Measure, Craftsmanship, Modern, Playful, Professional, Quality

Brand Inclusions

Primary logo, secondary logo, brand fonts, color palette, logo usage guidelines, typography hierarchy, logo color usage, and keywords
Comprehensive brand guidelines document
Multiple logo variations for different applications
Complete typography system with hierarchical structure
Primary and secondary colour systems with tones

Brand approach

The design approach focused on professionalism with approachability. We created a comprehensive visual identity that communicates the connection between the "mills" and the "makers" while maintaining a modern aesthetic. The carefully selected colours of Elm Green and Baby Powder create a fresh, appealing blend chosen for their strong combination - modern, classic, and timeless.

Process

Step 1: Questionnaire

Step 2: Creative Direction and Moodboarding

Step 3: Brand Presentation

Step 4: Brand Style Guidelines

Step 5: Handover

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FAQs

Brand Design FAQs

How long does a complete brand design project typically take?

Most brand identity projects take between 3-6 weeks from start to finish, depending on the complexity and client response times. This timeline ensures we can thoroughly explore creative directions while maintaining momentum throughout the process. For businesses with tight deadlines, we can discuss expedited options during our initial consultation.

What makes your brand design approach different from other designers?

My approach combines strategic thinking with creative execution—I don't just create pretty visuals, but develop brand systems that solve business problems. I limit my client roster to ensure personal attention to each project, and my background in both design and business gives me a unique perspective on creating brands that are not only visually compelling but strategically sound.

What is the investment for professional brand design services?

Brand design packages typically range from $3,500 for a brand refresh to $12,000+ for a comprehensive brand experience package, with most clients investing around $6,500 for a complete brand identity solution.

How involved do I need to be in the brand design process?

While I handle all the creative heavy lifting, your input at key stages is essential for a successful outcome. Most clients spend about 3-5 hours total on providing initial information, reviewing concepts, and giving feedback. I've designed my process to respect your time while ensuring your brand truly represents your business vision.

Do you work with clients outside of Brisbane?

Absolutely! While I love working with Brisbane businesses in person, I collaborate with clients throughout Australia using video calls and digital collaboration tools. My remote process is just as thorough and personal as my local one, with the same attention to detail and communication that ensures exceptional results.

What happens after my brand design project is complete?

After handover, you'll receive all the necessary files in various formats for both digital and print applications. I provide a 30-day support period to answer any questions as you implement your new brand. Many clients choose to continue our relationship through additional design services or by moving on to website development projects.

How do I know if we're a good fit to work together on my brand?

The best way to determine if we're a good match is through an initial consultation where we can discuss your business goals, project needs, and timeline. I work best with businesses who value design as an investment rather than an expense, and who are ready to collaborate on creating a meaningful brand. Ready to explore the possibilities? Get a Quote today.

Elevate Your Brand

Looking for a sophisticated brand identity that balances professionalism with approachability? Let's create a visual story that captures your unique aesthetic expertise and resonates with your ideal clients.

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