Curos Creations

Brand Design - Premium Homeware

Developed a refined brand identity for Curos Creations, expertly blending artisanal woodworking craftsmanship with timeless and sophisticated functionalty.

Brisbane, Australia

Key Requirements

A sophisticated yet approachable visual identity
Clear communication of artisanal craftsmanship and quality
Versatile brand assets for both digital and physical applications

Challenges

The primary challenge was capturing the artisanal essence of Curos Creations while establishing a refined aesthetic appealing to both individual homeowners and corporate clientele. The brand needed to clearly convey premium quality and craftsmanship, avoiding generic and overly commercial impressions.

Brand personality

Sophisticated, artisanal, refined, warm, authentic, approachable, timeless.

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Artisanal craftsmanship, premium woodworking, timeless elegance, sophisticated functionality, authentic quality, refined aesthetic, custom gifts, personalised luxury.

Brand Inclusions

Primary logo, logo variations, brand marks, colour palette, typography guidelines, Shopify development, brand collateral design, content guidelines, photography style guide, comprehensive brand style guidelines document.

Brand approach

The design approach combined meticulous craftsmanship with minimalist sophistication, emphasising the natural beauty and elegance of wood. A carefully curated neutral colour palette highlights premium authenticity, while typography integrates modern clarity with artisanal charm. Visual elements balance clean lines with organic textures, showcasing an elevated yet welcoming aesthetic tailored to discerning clientele.

Process

Step 1: Questionnaire

Step 2: Creative Direction and Moodboarding

Step 3: Brand Presentation

Step 4: Brand Style Guidelines

Step 5: Handover

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FAQs

Brand Design FAQs

How long does a complete brand design project typically take?

Most brand identity projects take between 3-6 weeks from start to finish, depending on the complexity and client response times. This timeline ensures we can thoroughly explore creative directions while maintaining momentum throughout the process. For businesses with tight deadlines, we can discuss expedited options during our initial consultation.

What makes your brand design approach different from other designers?

My approach combines strategic thinking with creative execution—I don't just create pretty visuals, but develop brand systems that solve business problems. I limit my client roster to ensure personal attention to each project, and my background in both design and business gives me a unique perspective on creating brands that are not only visually compelling but strategically sound.

What is the investment for professional brand design services?

Brand design packages typically range from $3,500 for a brand refresh to $12,000+ for a comprehensive brand experience package, with most clients investing around $6,500 for a complete brand identity solution.

How involved do I need to be in the brand design process?

While I handle all the creative heavy lifting, your input at key stages is essential for a successful outcome. Most clients spend about 3-5 hours total on providing initial information, reviewing concepts, and giving feedback. I've designed my process to respect your time while ensuring your brand truly represents your business vision.

Do you work with clients outside of Brisbane?

Absolutely! While I love working with Brisbane businesses in person, I collaborate with clients throughout Australia using video calls and digital collaboration tools. My remote process is just as thorough and personal as my local one, with the same attention to detail and communication that ensures exceptional results.

What happens after my brand design project is complete?

After handover, you'll receive all the necessary files in various formats for both digital and print applications. I provide a 30-day support period to answer any questions as you implement your new brand. Many clients choose to continue our relationship through additional design services or by moving on to website development projects.

How do I know if we're a good fit to work together on my brand?

The best way to determine if we're a good match is through an initial consultation where we can discuss your business goals, project needs, and timeline. I work best with businesses who value design as an investment rather than an expense, and who are ready to collaborate on creating a meaningful brand. Ready to explore the possibilities? Get a Quote today.

Elevate Your Brand

Looking for a sophisticated brand identity that balances professionalism with approachability? Let's create a visual story that captures your unique aesthetic expertise and resonates with your ideal clients.

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