PotBlack Coffee

Brand design - Hospitality

PotBlack Coffee needed a brand identity balancing quality and elegance with approachability. We delivered a cohesive branding for versatile application.

Brisbane, Australia

Key Requirements

Comprehensive brand guidelines featuring primary, secondary, and tertiary logos, a versatile brandmark, custom iconography assets, consistent texture treatments, and detailed usage standards to maintain brand integrity.

Challenges

The challenge was to balance professionalism and quality with approachability and warmth. We needed to develop a brand system that would stand out in the competitive coffee market while establishing clear guidelines for consistent implementation across all client presentations and marketing materials.

Brand personality

The brand personality conveys professionalism while remaining approachable to potential customers, balancing quality coffee with a warm, inviting atmosphere.

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Quality, elegance, professional, authenticity, approachable, modern, coffee, minimalist, sophisticated

Brand Inclusions

Primary logo with clearspace guidelines
Secondary logo with clearspace guidelines
Tertiary logo with clearspace guidelines
Brandmark with usage specifications
Brand iconography assets
Comprehensive color palette with tinting guide
Typography system featuring Bebas Neue and Mulish
Texture usage guidelines
Brand application examples

Brand approach

Our design approach centred on creating a visual identity that communicates the core values of quality, elegance, professionalism, authenticity, approachability, and modernity. We developed a sophisticated color palette featuring Oxford Blue, Eggwhite, Paper White, Black, and Yellow Iris to create a distinctive and recognisable brand presence.

Process

Step 1: Questionnaire

Step 2: Creative Direction and Moodboarding

Step 3: Brand Presentation

Step 4: Brand Style Guidelines

Step 5: Handover

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FAQs

Brand Design FAQs

How long does a complete brand design project typically take?

Most brand identity projects take between 3-6 weeks from start to finish, depending on the complexity and client response times. This timeline ensures we can thoroughly explore creative directions while maintaining momentum throughout the process. For businesses with tight deadlines, we can discuss expedited options during our initial consultation.

What makes your brand design approach different from other designers?

My approach combines strategic thinking with creative execution—I don't just create pretty visuals, but develop brand systems that solve business problems. I limit my client roster to ensure personal attention to each project, and my background in both design and business gives me a unique perspective on creating brands that are not only visually compelling but strategically sound.

What is the investment for professional brand design services?

Brand design packages typically range from $3,500 for a brand refresh to $12,000+ for a comprehensive brand experience package, with most clients investing around $6,500 for a complete brand identity solution.

How involved do I need to be in the brand design process?

While I handle all the creative heavy lifting, your input at key stages is essential for a successful outcome. Most clients spend about 3-5 hours total on providing initial information, reviewing concepts, and giving feedback. I've designed my process to respect your time while ensuring your brand truly represents your business vision.

Do you work with clients outside of Brisbane?

Absolutely! While I love working with Brisbane businesses in person, I collaborate with clients throughout Australia using video calls and digital collaboration tools. My remote process is just as thorough and personal as my local one, with the same attention to detail and communication that ensures exceptional results.

What happens after my brand design project is complete?

After handover, you'll receive all the necessary files in various formats for both digital and print applications. I provide a 30-day support period to answer any questions as you implement your new brand. Many clients choose to continue our relationship through additional design services or by moving on to website development projects.

How do I know if we're a good fit to work together on my brand?

The best way to determine if we're a good match is through an initial consultation where we can discuss your business goals, project needs, and timeline. I work best with businesses who value design as an investment rather than an expense, and who are ready to collaborate on creating a meaningful brand. Ready to explore the possibilities? Get a Quote today.

Elevate Your Brand

Looking for a sophisticated brand identity that balances professionalism with approachability? Let's create a visual story that captures your unique aesthetic expertise and resonates with your ideal clients.

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