Aeon Aesthetics

Brand design - Medical Aesthetics / Beauty

Created refined brand identity for Aeon Aesthetics, blending clinical expertise with timeless elegance while balancing personalised aesthetic care.

Ormiston, Brisbane, Australia

Key Requirements

To develop a cohesive brand identity that would stand out in the beauty space while establishing credibility in the medical aesthetics industry. The identity needed to communicate both clinical expertise and artistic refinement while remaining approachable to clients and adaptable to various marketing materials.

Challenges

The challenge was to create a visual identity that balanced clinical authority with artistic sensitivity, avoiding both the sterile feeling of medical branding and the overly casual approach of typical beauty brands. The brand needed to appeal to discerning clients seeking transformative results while maintaining an elegant, approachable presence.

Brand personality

Sophisticated, refined, timeless, professional, elegant, warm, approachable. Aeon (meaning "eternal") embodies the philosophy that beauty is enduring. The brand balances clinical expertise with luxury aesthetics, creating a visual identity that communicates precision and artistry.

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Medical aesthetics, timeless beauty, refined luxury, clinical excellence, skin solutions, transformative treatments, professional, sophisticated, elegant, approachable, personalised care

Brand Inclusions

Primary logo, secondary logo variations, brand mark, colour palette, typography system, layout guidelines, photography style guide, content tone guidelines, and comprehensive brand style guide for consistent application across all touch points.

Brand approach

The design approach focused on harmoniously integrating clinical excellence with timeless elegance. Sophisticated minimalism guides the visual framework with thoughtful composition and strategic use of negative space. The colour palette of soft neutrals with rich brown accents establishes a refined environment that feels both professional and inviting. Typography combines modern elegance with readability, using custom letterforms in the logo that blend classical Greek influences with contemporary minimalism. Photography style emphasises natural beauty with soft, dimensional lighting that enhances skin texture and tone.

Process

Step 1: Questionnaire

Step 2: Creative Direction and Moodboarding

Step 3: Brand Presentation

Step 4: Brand Style Guidelines

Step 5: Handover

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FAQs

Brand Design FAQs

How long does a complete brand design project typically take?

Most brand identity projects take between 3-6 weeks from start to finish, depending on the complexity and client response times. This timeline ensures we can thoroughly explore creative directions while maintaining momentum throughout the process. For businesses with tight deadlines, we can discuss expedited options during our initial consultation.

What makes your brand design approach different from other designers?

My approach combines strategic thinking with creative execution—I don't just create pretty visuals, but develop brand systems that solve business problems. I limit my client roster to ensure personal attention to each project, and my background in both design and business gives me a unique perspective on creating brands that are not only visually compelling but strategically sound.

What is the investment for professional brand design services?

Brand design packages typically range from $3,500 for a brand refresh to $12,000+ for a comprehensive brand experience package, with most clients investing around $6,500 for a complete brand identity solution.

How involved do I need to be in the brand design process?

While I handle all the creative heavy lifting, your input at key stages is essential for a successful outcome. Most clients spend about 3-5 hours total on providing initial information, reviewing concepts, and giving feedback. I've designed my process to respect your time while ensuring your brand truly represents your business vision.

Do you work with clients outside of Brisbane?

Absolutely! While I love working with Brisbane businesses in person, I collaborate with clients throughout Australia using video calls and digital collaboration tools. My remote process is just as thorough and personal as my local one, with the same attention to detail and communication that ensures exceptional results.

What happens after my brand design project is complete?

After handover, you'll receive all the necessary files in various formats for both digital and print applications. I provide a 30-day support period to answer any questions as you implement your new brand. Many clients choose to continue our relationship through additional design services or by moving on to website development projects.

How do I know if we're a good fit to work together on my brand?

The best way to determine if we're a good match is through an initial consultation where we can discuss your business goals, project needs, and timeline. I work best with businesses who value design as an investment rather than an expense, and who are ready to collaborate on creating a meaningful brand. Ready to explore the possibilities? Get a Quote today.

Elevate Your Brand

Looking for a sophisticated brand identity that balances professionalism with approachability? Let's create a visual story that captures your unique aesthetic expertise and resonates with your ideal clients.

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